Drive Traffic to your Trade Show Booth

What makes a good trade show booth? It's not just a matter of driving people to the booth. It is also conveying a clear message so that they remember you when they leave your booth. Here are some trade show tips from Solar Imaging...

1. Know what you want your booth to say & say it clearly.
Make sure that you have a clear, concise message that is directed at your potential customer. Less is more. Fewer words can be printed in a larger font and will be read easier. Choose a simple and easy to read font so that from a distance, your message is easily read.

2. Do the images that you are featuring help tell the message that you are sending?
You want to make sure that the message is consistent. The copy and the images used in your booth should work together. You have very little time to compel someone walking by your booth to stop and learn more. Make sure that you are choosing your images wisely.

3. Are your company name & logo clearly visible?
You want to be remembered by your company name - not by your booth description or location. How will they find you after the show if they can't remember your company name?

4. Is your website featured?
This may be one of the most important messages you could include in your booth. If a show attendee is interested in learning more, they can visit your website at their leisure.

5. Make sure that your booth stands out from the rest!
You want to be noticed. You want people to remember your booth. So do something unique. Either choose colors to make your booth stand out. Choose a memorable giveaway. Draw a crowd by showing a demonstration or using an interactive display.

When it comes to comprehensive solutions that generate traffic at trade shows, Solar Imaging has it all. High quality printing, flawless finishing and top of the line hardware are just the beginning.

Solar's wide line of portable banner stands and display systems provide versatility and can be used in multiple environments from retail POP displays, trade shows and sales presentations to special events and recruiting programs.