Sponsored by:
AEP: American Electric Power
Mills James Creative Media
VORYS Legal Counsel
This year The 2010 Corporate Caring Awards took place at the Hyatt Regency hotel, in Columbus, Ohio. Solar Imaging is proud to acknowledge that its parent company Eclipse Studios was one of the finalists. Eclipse Studios was represented in the small business category, the others being medium and large, and would like to congratulate those who won and express what an honor it was to be considered for such a prestigious award.
The Corporate Caring Awards are held to honor companies who bring a sense of community back to the community. It is important to highlight companies who do give back, especially in a city like Columbus that already has so much to offer its residents. This particular evening featured numerous awards in various categories, education, arts, environment health and human services. The article, "Why Corporations Should Care", in Business First, advises Columbus businesses on some characteristics to focus on and foster in order to thrive in the business sector.
The importance of creating a universal brand for business is top on the list and in order to achieve this one should start by blending the art and business communities together. By including non-profit organizations into the business realm it creates increased exposure for the non-profits and increases community awareness of corporate businesses. It also attracts the attention of young professionals, who seek a balance between volunteer work and corporate structure within a company.
Non-profit sectors are gaining in popularity everyday; for corporations to truly establish a brand that will thrive, achieve success and attract young hires they must find the perfect balance of both!
No comments:
Post a Comment